Are you in need of an effective marketing strategy to promote products or services? Use the modern strategy to approach your targeted audience. This modern and cost-effective approach is called digital marketing.
Traditional marketing tools are now a matter of the past, replaced by some of the most modern or tech-oriented approaches. By using these tech-oriented tools and techniques, companies are now reaching out to their customers and customers also promptly contact the service provider/supplier/manufacturer more quickly than ever. This article concisely highlights what is digital marketing, its components, and benefits.
Difference between traditional marketing and digital marketing
In traditional marketing styles, companies are marketing via ads through television, radio, print newspapers, billboards, face-to-face marketing, etc. These involved a cost-intensive approach and were limited to approaching a specific demographic audience rather than every one of the specific countries or the world. For example, advertisements through newspapers may pose the limitation that newspapers may not be distributed in a specific geographic area where there might be chances that the company may have potential consumers.
According to statistics, every 98 persons in the USA have a mobile phone out of every 100. Smartphone users are over 91 percent. Further, estimates show that considerable time is being spent on smartphones by each American. While using a smartphone, maximum traffic comes from the internet. These statistics provide an opportunity for companies to change their marketing strategies as compared to the traditional way. Every organization can reach out to its targeted customers directly through different digital marketing strategies.
Key Components of Digital Marketing
Digital marketing strategists select different key components in digital marketing according to needs. Some are listed below:
Search Engine Optimization (SEO):
A company invested heavily in its website development but it doesn’t mean to have visibility on the first page of the search engine. It involves consistent efforts to bring results rather than overnight success. In SEO, you have to regularly update the design as well as the content of the website so that audience retention time to the website may increase.
It is worth highlighting that search engines regularly update their logarithm, so the challenge remains in SEO to synchronize efforts in line with search engine requirements to have effective results.
Search Engine Marketing (SEM) / Pay-Per-Click (PPC):
Another way to boost your website ranking is the paid advertisement through search engines. But this ranking is limited to a specific period, after that ranking. It requires a lot of investment but is an easy way to achieve ranking.
Social Media Marketing (SMM):
The research highlights that on average around 2.5 hours are spent on social media by each American. Therefore, Social media platforms have become important for companies to market their products or services. It draws the most powerful results compared with traditional marketing such as print, television, radio, or billboards. Most popular social media platforms include but are not limited to Facebook, Instagram, Twitter, TikTok, etc.
Content Marketing:
Another, very effective component of digital marketing is content marketing. It involves creating blog posts, articles, videos, or infographics. For content marketing, it is vital to have a proper content strategy for its success. You have to keep in mind the level of the audience and their requirements. It’s content that brings traffic to the website in an organic way, so it is most important in digital marketing.
Email Marketing:
Email marketing is a powerful tool of digital marketing. Today, companies market through emails that convert positive leads. Companies gather the data of their customers through different ways and use them for communication of different events such as sales promotion, new arrival stock, etc. Digital marketing strategists use this mode commonly but in an effective way to manifold business growth.
Affiliate Marketing:
In affiliate marketing, the marketer (third party) generates leads and brings web traffic to the company’s website. In return, companies share their revenue in terms of commission. In today’s modern era, companies hire influencers to boost their sales.
Mobile Marketing:
Today, 98 percent of Americans have mobile phones whereas smartphone users are around percent. Companies used cell phones to market in ways such as SMS, notification alerts, etc.
Benefits of Digital Marketing
Low Cost.
Digital marketing is low cost as compared to traditional modes of marketing. Companies or startups now can use different cheap but effective marketing strategies such as email marketing, mobile marketing, etc. to promote their brand or sales.
Reach to a specific audience.
Companies are now reaching out to specific segments of audiences in terms of age, class, demographic, etc. This enables the companies to stay focused and brings leads to their business.
Measurable results
Digital marketing produces measurable results and also gives data to companies to optimize their marketing strategies.
Increased brand awareness and customer engagement.
Today with the help of digital marketing, building the branding of your company or product is easier than ever. Just in digital marketing, you have to have clear marketing strategies and consistent efforts to achieve desired goals. Website or social media pages enable the companies to have proper customer engagement.
Customer Feedback.
Customer feedback is important for an organization or the company to improve its product or service. Digital marketing campaigns help you to obtain customer feedback more easily than any other way.
Ability to compete with larger companies.
A powerful advantage of digital marketing is that startups or small companies can now compete with giants of the same business segments. This was impossible in the past for newcomers in the business segments where already major players captured the majority of the market share.
Digital Marketing through Resilient Mastery
Resilient Mastery is a team of digital media technologists and experts that enables you to build your branding in this highly competitive environment. It provides a variety of cost-effective solutions in digital marketing, brand development, graphic designing, web development, and many more. In case of any query or meeting, you may reach us by contact at 213-642-5560 or email at contact@resilientmastery.com. Your expert solution is just a call away.
FAQs
How to start digital marketing?
It’s very easy to start digital marketing. Firstly, decide the goal and select the type of audience and their needs along with demography. Then use a proper digital strategy to generate positive leads for the business.
What is SEO in digital marketing?
Bringing internet traffic to websites is the key to digital marketing. This can only be accomplished by having proper search engine optimization practices to rank your website at the top of the search engine.
How to make money with digital marketing?
You can earn money from digital marketing in a variety of ways. These may include creating engaging content, videos, social media platform handling, ads, email writing, etc.
Conclusion
Marketing products or services is not a big deal for companies anymore. Having a proper idea of what is digital marketing and how to use it, is important to get the desired outcomes in a short period which was not possible in the past. Digital Marketing brings several benefits which include cost effectiveness, easily approaching the targeted audience obtaining customer feedback, etc.
Resilient Mastery brings a lot of expert solutions such as digital marketing, brand development, and graphic designing at affordable rates. Please contact us at 213-642-5560 or contact@resilientmastery.com to move together.
