What comes to your mind when you see the Apple, Nestle, and Pepsi logo? You quickly recognize the brand and owner of the brand. This is the visual branding of the company that is not only unique but also represents the core values of the company.
Every company wants to have a visual representation that conveys its message to the audience. This visual representation is a powerful blend of text, color, shape, and illustration, demonstrating the audience in terms of association with the brand and the idea. This unique representation is called a logo.
In today’s competitive world, every company wants to have a unique logo that differs from others upholds attractiveness, and exhibits the values or services that the company wants to offer to the audience. This article sheds light on logo design, its importance, and key elements that it has.
Common types of logo design
Different types of business logo design are being discussed here one by one:
Wordmark logo design
The Wordmark logo is a text statement of the company that is written in colored unique style. The perfect examples of the Wordmark logo design are Visa, Google, Nestle, Adidas FedEx, Coca-Cola, etc. Wordmark logo designs are effective when the words of the company, brand or product are in less number.
Lettermark logo design
Also known as monograms, initials, acronyms or 3-letter logo design. It is applicable when a brand name is long and it does not quite look good to write the full name of the brand. In such cases, use the initial of that brand’s full name to develop a unique and impressive logo design.
Brandmark logo design
It’s also known as logo mark design. It is usually a unique graphical shape or symbol. Examples of brandmark logos include but are not limited to Shell oil company, Toyota Motor, Mitsubishi Motor, BP Petroleum, Pepsi, etc.
Combination mark logo
A combination mark logo is a powerful blend of workmark or lettermark and picture. Examples of this logo design include Doritos, Burger King, Lacoste, etc. Further, real estate logo design, coffee house logo design, and barber shop design logo are also the type of combination mark logo.
Why is it essential for visual branding?
Logo explains different things to its audience which are being discussed here:
Portrait first message
As the first impression is the last one, therefore, the logo of a company exerts an impression on its audience and pulls their attention. Given the above, you can say it, your logo is the first step that impacts the audience to think about you.
Stand out from the competition
Today the world is like a global village and every product available in the East can be accessible by the audience that is present in the West. Similarly, the population in the East can assess the products or services of the companies that operate in the West. In this regard, every company has its unique visual representation in terms of having a logo. This logo represents the branding values of the company. A unique and attractive logo attracts more audiences and ultimately affects their decision-making. Therefore, a logo with all characteristics that are supposed to be, will provide a competitive advantage over others in the same field.
To build brand recognition
A logo is a unique visual representation of the brand that reminds the audience’s memory for a longer period. For example, the logos of Apple, Nike, McDonald’s, Coca-Cola, and Starbucks are unique. Everyone recognizes them and feels the values attached to them. Therefore, a logo is a tool that builds brand recognition.
What factors make an excellent Logo
Best logo designs must have all the characteristics that are mentioned below:
Simplicity:
Simplicity is the essence of a good logo. Every reputed brand in the world has this element in their logo, such as Apple, Google, IBM, etc. as they are easy to understand and remember. Complex design should be avoided as it does not fascinate the audience.
Memorability
A good log design should have the characteristics of uniqueness and distinctiveness. Due to these elements, the created logo is easy to remember and recall by the audience. Therefore, always aim for a design that sticks in the viewer’s mind for a longer period.
Versatility
Versatility is also a powerful feature of a best logo designs. A good logo should work well across different media. It should be a good representation both in color as well as in black-and-white combinations. Its scalability does not affect the quality of the design.
Design for an audience
A good logo design should be audience-centric. In this regard, a lot of research work is done by the designer in terms of the type of audience and demography. Then blend this element in the design philosophy of the logo of a specific brand.
Timelessness
Another unique element of a good logo design is timeless design. In today’s modern era, change is a matter of every day. Therefore, a logo must serve all eras having no effect of any time limitation.
Logo design with Resilient Mastery
Logo design requires a knowledge of the color scheme, style, creativity, and many more. The logos of top companies in the world explain almost everything about the brand. Therefore, it is necessary to have an experienced graphic designer who cop with such kind of job very well.
In this regard, Resilient Mastery is a perfect choice for logo design. Resilient Mastery has a team of competent professionals having experience in designing the logos of some big names in the business Arena. In case of any query or odor, you may reach us by contact at 213-642-5560 or email at contact@resilientmastery.com.
FAQs
How much to charge for logo design?
The actual cost varies according to the requirements of the customer. It may vary between $300 to $10,000 in the market.
Who designed the Muni logo?
This Marvelous logo design was created by Walter Landor in the middle of 1970
How to design a basketball team logo?
Use a powerful blend of fonts and colors of team names and if possible replace a letter with a symbol. Further, you may also use the color gradient according to your desire.
How to copyright a logo design?
Usually, small companies do not register their logos, however, you may take up the matter with the US Copyright Office for registration of the same to have legal rights on the logo.
Wrap-up
A logo is a visual representation of the business. It is the first interface that the company has with its audience to attract their attention. Logos are the tools that companies use to portray the first message to the audience, help them to stand out from the competitive environment, and build brand recognition. A good logo design is a powerful blend of simplicity, versatility, memorability, timelessness, and audience-centric. The logo design may of wordmark design, lettermark, brandmark, or combination mark design.
To create your creative logo design, please contact Resilient Mastery at 213-642-5560 or email at contact@resilientmastery.com an experienced one in the field of logo designing.
